Google Ads API · Basic access request
This page describes, for review purposes, the internal tool that Marketer Web LLC (brand name Creativ Innova) connects to the Google Ads API, who uses it, what it reads, what changes it makes and what it never does.
Overview
| Company | Marketer Web LLC, doing business as Creativ Innova. Digital marketing agency. |
|---|---|
| Manager account | Our own Google Ads manager account (MCC). The account ID was provided in our access request. All accounts accessed through the API belong to clients we manage under this MCC. |
| Tool type | Internal tool. It has no public interface, no sign-up, no external users and is not offered as a product or service to anyone outside the company. |
| Users | Three internal employees of the agency: the account manager, the paid media specialist and the technical lead. |
| API services used | Reporting, Keyword Planning Services and campaign management. |
| Campaign types | Search and Performance Max. |
API usage
We use the Google Ads API through an internal tool, operated only by our staff, on the client accounts we manage under our manager account (MCC 793-369-4627). It has no public interface and no external users.
The tool retrieves performance data for reporting, uses Keyword Planning Services for research, and makes routine campaign management changes: pausing and enabling campaigns, ad groups and keywords, adjusting daily budgets and bidding strategies, adding keywords and negative keywords, excluding low-quality placements and apps, setting tracking parameters and drafting new Search campaigns, which are always created paused.
Every change is validated and reviewed by a member of our team before it is applied, and every applied change is logged so it can be reverted. Data obtained through the API is used only to manage and report on our clients’ accounts and is never sold or shared with third parties.
Scope
Privacy
Reports are generated on request by an employee and stored in our own private client workspace. Access is limited to the three internal users named above, each authenticating with their own Google account. Credentials are stored locally and are never shared with clients or third parties. Data retrieved from the API is used only to inform and report on the accounts we manage, and is deleted when a client relationship ends.
Context
The API integration exists to support the paid search service described on our Google Ads management page. Without it, our team would have to export the same figures manually from each account every month; with it, the reporting is consistent, auditable and free of transcription errors, and every change the tool applies to a campaign has first been reviewed and approved by a member of our team.
Any question about this integration goes straight to our technical lead.
Santiago Ramos, technical lead · santiago@creativinnova.com · Info@marketerweb.us
Marketer Web LLC · 4300 Ridgecrest Dr SE, Suite L, PMB 1283, Rio Rancho, NM 87124, United States · +1 (505) 358-7147