Google Ads API · Basic access request

How Marketer Web LLC uses the Google Ads API

This page describes, for review purposes, the internal tool that Marketer Web LLC (brand name Creativ Innova) connects to the Google Ads API, who uses it, what data it reads and what it never does.

Overview

Summary

Company	Marketer Web LLC, doing business as Creativ Innova. Digital marketing agency.
Manager account	Our own Google Ads manager account (MCC). The account ID was provided in our access request. All accounts accessed through the API belong to clients we manage under this MCC.
Tool type	Internal reporting tool. It has no public interface, no sign-up, no external users and is not offered as a product or service to anyone outside the company.
Users	Three internal employees of the agency: the account manager, the paid media specialist and the technical lead.
API services used	Reporting and Keyword Planning Services.
Campaign types	Search and Performance Max.
Write operations	None. The integration is read-only. Campaign, budget and bid changes are always made manually in the Google Ads interface.

Scope

What the tool does

Monthly client reporting. It reads impressions, clicks, cost, conversions, cost per conversion and conversion value for each managed account and writes them into the monthly report we deliver to that client.
Account health checks. It flags campaigns with no conversions, search terms that waste budget and conversion actions that stopped recording, so our specialist can review them.
Keyword planning. It requests search volume and forecast data for the keyword sets we are considering, so that campaign and content plans are based on real demand for the market we are targeting.

What the tool does not do

It does not create, modify, pause or delete campaigns, ad groups, ads, budgets, bids or audiences.
It does not manage accounts outside our own manager account.
It does not display Google Ads data to anyone other than the client who owns the account it came from.
It does not sell, resell, sublicense or redistribute Google Ads data, including keyword planning data, to any third party.

Privacy

Data handling

Reports are generated on request by an employee and stored in our own private client workspace. Access is limited to the three internal users named above, each authenticating with their own Google account. Credentials are stored locally and are never shared with clients or third parties. Data retrieved from the API is used only to inform and report on the accounts we manage, and is deleted when a client relationship ends.

Context

Where the API fits in our service

The API integration exists to support the paid search service described on our Google Ads management page. Without it, our team would have to export the same figures manually from each account every month; with it, the reporting is consistent, auditable and free of transcription errors, while every actual change to a campaign remains a human decision taken in the Google Ads interface.

API contact

Any question about this integration goes straight to our technical lead.

Santiago Ramos, technical lead · santiago@creativinnova.com · Info@marketerweb.us
Marketer Web LLC · 4300 Ridgecrest Dr SE, Suite L, PMB 1283, Rio Rancho, NM 87124, United States · +1 (505) 358-7147